:root {
  --bg: #ffffff;
  --paper: #ffffff;
  --ink: #260335;
  --muted: #746a75;
  --line: #e8ddd1;
  --purple: #36085a;
  --purple-deep: #21012f;
  --gold: #d0a265;
  --gold-soft: #ead3ac;
  --plum-soft: #f4eef5;
  --shadow: 0 26px 70px rgba(39, 16, 47, 0.14);
  --radius: 8px;
  --max: 1180px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  overflow-x: hidden;
}

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  font-size: 16px;
  line-height: 1.55;
  overflow-x: hidden;
}

a {
  color: inherit;
  text-decoration: none;
}

img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
  color: transparent;
  font-size: 0;
}

video {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

img[src] {
  background: transparent;
}

img:not([src]),
img[src=""] {
  display: none;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  width: 100%;
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 28px;
  max-width: calc(var(--max) + 48px);
  margin: 0 auto;
  padding: 18px 24px;
  background: rgba(255, 255, 255, 0.88);
  backdrop-filter: blur(18px);
}

.brand {
  display: inline-flex;
  align-items: center;
  min-width: 0;
  gap: 0;
  font-weight: 800;
}

.brand-logo {
  display: block;
  width: auto;
  max-width: 100%;
  height: clamp(48px, 4vw, 56px);
  object-fit: contain;
}

.main-nav {
  display: flex;
  justify-content: center;
  gap: 24px;
  color: #4f4354;
  font-size: 14px;
  font-weight: 700;
}

.main-nav a {
  padding: 10px 0;
}

.header-cta,
.button {
  display: inline-flex;
  min-height: 46px;
  align-items: center;
  justify-content: center;
  border: 1px solid transparent;
  border-radius: var(--radius);
  padding: 0 20px;
  font-size: 14px;
  font-weight: 800;
  white-space: nowrap;
}

.header-cta,
.button.primary {
  background: var(--purple);
  color: white;
}

.button.secondary {
  border-color: rgba(58, 22, 71, 0.22);
  background: rgba(255, 253, 249, 0.75);
  color: var(--ink);
}

.button.light {
  border-color: rgba(255, 255, 255, 0.45);
  background: rgba(255, 255, 255, 0.08);
  color: white;
}

.whatsapp-action {
  gap: 10px;
  border-color: #25d366;
  background: #25d366;
  color: #ffffff;
}

.whatsapp-icon {
  display: block;
  width: 20px;
  height: 20px;
  flex: 0 0 20px;
  fill: currentColor;
}

.menu-toggle {
  display: none;
}

.section-shell {
  max-width: var(--max);
  margin: 0 auto;
  padding: 86px 24px;
}

.hero {
  display: grid;
  min-height: 660px;
  grid-template-columns: minmax(0, 1.08fr) minmax(400px, 0.92fr);
  align-items: center;
  gap: 56px;
  padding-top: 36px;
  padding-bottom: 76px;
}

.hero h1 {
  max-width: 720px;
  margin: 0;
  font-size: clamp(48px, 5vw, 72px);
  line-height: 0.95;
  font-weight: 900;
  overflow-wrap: anywhere;
}

.hero-copy p {
  max-width: 610px;
  margin: 28px 0 0;
  color: var(--muted);
  font-size: 21px;
  line-height: 1.45;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 34px;
}

.brand-line {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 15px;
  margin-top: 30px;
  color: var(--purple);
  font-size: 13px;
  font-weight: 900;
  letter-spacing: 0.22em;
  text-transform: uppercase;
}

.brand-line i {
  display: block;
  width: 2px;
  height: 18px;
  background: var(--gold);
}

.hero-visual {
  position: relative;
  min-height: 480px;
}

.photo-frame {
  position: relative;
  overflow: hidden;
  border: 1px solid rgba(24, 32, 29, 0.12);
  border-radius: var(--radius);
  background:
    linear-gradient(135deg, rgba(200, 161, 90, 0.2), rgba(58, 22, 71, 0.08)),
    repeating-linear-gradient(90deg, rgba(39, 16, 47, 0.035) 0 1px, transparent 1px 18px),
    #f1e9df;
}

.photo-frame img {
  position: relative;
  z-index: 1;
  opacity: 0;
}

.photo-frame img:not([src]),
.photo-frame img[src=""] {
  display: none;
}

.photo-frame img[src$=".jpg"],
.photo-frame img[src$=".png"],
.photo-frame img[src$=".webp"] {
  opacity: 1;
}

.photo-frame video {
  position: relative;
  z-index: 1;
}

.photo-frame::after {
  content: "";
  position: absolute;
  inset: auto 24px 24px auto;
  z-index: 2;
  width: 118px;
  height: 118px;
  border: 14px solid rgba(200, 161, 90, 0.34);
  border-radius: 50%;
}

.people-reel {
  display: grid;
  gap: 34px;
  border-top: 1px solid var(--line);
}

.section-heading.compact {
  margin-bottom: 0;
}

.reel-grid {
  display: grid;
  grid-template-columns: 0.9fr 1.2fr 0.9fr;
  align-items: end;
  gap: 18px;
}

.reel-item {
  overflow: hidden;
  height: 360px;
  border: 1px solid rgba(24, 32, 29, 0.12);
  border-radius: var(--radius);
  background: #efe5da;
  box-shadow: 0 18px 44px rgba(24, 32, 29, 0.11);
}

.reel-item.tall {
  height: 460px;
}

.hero-photo {
  z-index: 1;
  height: 390px;
  margin: 0 0 0 54px;
  box-shadow: var(--shadow);
}

.hero-photo video,
.small-photo video,
.reel-item video {
  transform: scale(1.42);
}

.small-photo img {
  transform: scale(1.05);
}

.score-panel {
  position: absolute;
  z-index: 4;
  left: 0;
  bottom: 0;
  width: min(390px, 70%);
  overflow: hidden;
  border-radius: var(--radius);
  background: var(--paper);
  box-shadow: var(--shadow);
  padding: 24px;
}

.score-head {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: 24px;
  margin-bottom: 22px;
}

.score-head span,
.minimum span {
  color: var(--muted);
  font-size: 13px;
  font-weight: 800;
  text-transform: uppercase;
}

.score-head strong {
  color: var(--gold);
  font-size: 52px;
  line-height: 0.9;
}

.score-row {
  display: grid;
  grid-template-columns: 128px 1fr;
  align-items: center;
  gap: 12px;
  margin: 12px 0;
  color: #3d2d44;
  font-size: 13px;
  font-weight: 750;
}

meter {
  width: 100%;
  height: 10px;
}

meter::-webkit-meter-bar {
  border: 0;
  border-radius: 999px;
  background: #edf1ed;
}

meter::-webkit-meter-optimum-value {
  border-radius: 999px;
  background: linear-gradient(90deg, var(--purple), var(--gold));
}

.score-panel p {
  margin: 18px 0 0;
  color: var(--muted);
  font-size: 14px;
}

.intro {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 72px;
  border-top: 1px solid var(--line);
}

.intro-logo {
  display: block;
  width: min(310px, 72vw);
  height: auto;
  margin: 0 0 30px;
  object-fit: contain;
}

.belief {
  display: grid;
  gap: 24px;
  max-width: calc(var(--max) - 48px);
  border-radius: var(--radius);
  background:
    linear-gradient(135deg, rgba(200, 161, 90, 0.2), transparent 54%),
    var(--purple-deep);
  color: white;
}

.belief p,
.belief span {
  margin: 0;
  color: var(--gold-soft);
  font-size: 14px;
  font-weight: 900;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}

.belief h2 {
  max-width: 980px;
  color: white;
}

.photo-story {
  display: grid;
  gap: 38px;
}

.story-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}

.story-grid article {
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--paper);
  box-shadow: 0 18px 44px rgba(39, 16, 47, 0.08);
}

.story-grid img {
  height: 260px;
  object-fit: cover;
}

.story-grid div {
  padding: 28px;
}

.story-grid h3 {
  margin: 0;
  color: var(--purple);
  font-size: 24px;
  line-height: 1.05;
}

.story-grid p {
  margin: 14px 0 0;
  color: var(--muted);
  font-size: 16px;
}

h2 {
  margin: 0;
  font-size: clamp(34px, 4vw, 58px);
  line-height: 1;
  font-weight: 900;
}

.intro p,
.section-heading p,
.measure-copy p,
.cta p {
  margin: 0;
  color: var(--muted);
  font-size: 20px;
}

.section-heading {
  display: grid;
  grid-template-columns: 0.9fr 1fr;
  gap: 72px;
  align-items: end;
  margin-bottom: 46px;
}

.process-line {
  display: grid;
  grid-template-columns: repeat(7, 1fr);
  gap: 1px;
  margin: 0;
  padding: 0;
  list-style: none;
  background: rgba(24, 32, 29, 0.16);
  border: 1px solid rgba(24, 32, 29, 0.16);
  border-radius: var(--radius);
  overflow: hidden;
}

.process-line li {
  display: grid;
  align-content: start;
  min-height: 172px;
  padding: 20px 16px;
  background: var(--paper);
}

.process-line span {
  display: block;
  margin-bottom: 34px;
  color: var(--gold);
  font-size: 13px;
  font-weight: 900;
}

.process-line strong {
  color: var(--ink);
  font-size: 15px;
  line-height: 1.15;
  font-weight: 850;
}

.process-line small {
  display: block;
  margin-top: 12px;
  color: var(--muted);
  font-size: 13px;
  line-height: 1.35;
}

.audiences {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
}

.audience-panel {
  display: grid;
  grid-template-rows: 280px 1fr;
  overflow: hidden;
  border-radius: var(--radius);
  background: var(--paper);
  box-shadow: 0 1px 0 rgba(24, 32, 29, 0.12);
}

.audience-panel > div:last-child {
  padding: 36px;
}

.audience-panel.dark {
  background: var(--purple-deep);
  color: white;
}

.audience-panel h2 {
  font-size: clamp(30px, 3vw, 44px);
}

.audience-panel p {
  color: var(--muted);
  font-size: 18px;
}

.audience-panel.dark p {
  color: rgba(255, 255, 255, 0.74);
}

.audience-panel ul {
  display: grid;
  gap: 10px;
  margin: 24px 0 0;
  padding: 0;
  list-style: none;
}

.audience-panel li {
  display: flex;
  gap: 10px;
  align-items: flex-start;
  color: #37283d;
  font-weight: 750;
}

.audience-panel.dark li {
  color: white;
}

.audience-panel li::before {
  content: "";
  width: 9px;
  height: 9px;
  flex: 0 0 9px;
  margin-top: 8px;
  border-radius: 50%;
  background: var(--gold);
}

.small-photo {
  border: 0;
  border-radius: 0;
}

.measure {
  display: grid;
  grid-template-columns: 0.82fr 1.18fr;
  gap: 72px;
  align-items: center;
}

.measure-copy p {
  margin-top: 24px;
}

.measure-board {
  display: grid;
  grid-template-columns: 230px 1fr;
  gap: 18px;
}

.minimum,
.criteria {
  border-radius: var(--radius);
  background: var(--paper);
  box-shadow: 0 1px 0 rgba(24, 32, 29, 0.12);
}

.minimum {
  display: grid;
  place-items: center;
  min-height: 300px;
  padding: 32px;
  text-align: center;
}

.minimum strong {
  color: var(--gold);
  font-size: 156px;
  line-height: 0.85;
  font-weight: 950;
}

.criteria {
  display: grid;
  align-content: center;
  gap: 12px;
  padding: 32px;
}

.criteria span {
  border-bottom: 1px solid var(--line);
  padding: 13px 0;
  font-size: 18px;
  font-weight: 800;
}

.criteria span:last-child {
  border-bottom: 0;
}

.cta {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: 42px;
  max-width: calc(var(--max) - 48px);
  margin-bottom: 80px;
  border-radius: var(--radius);
  background:
    linear-gradient(135deg, rgba(200, 161, 90, 0.22), transparent 42%),
    var(--purple-deep);
  color: white;
}

.cta p {
  max-width: 720px;
  margin-top: 20px;
  color: rgba(255, 255, 255, 0.74);
}

.cta-actions {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
  justify-content: flex-end;
}

.cta .button.primary {
  background: var(--gold-soft);
  color: var(--purple-deep);
}

.cta .button.whatsapp-action {
  border-color: #25d366;
  background: #25d366;
  color: #ffffff;
}

.site-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  max-width: var(--max);
  margin: 0 auto;
  padding: 28px 24px 46px;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 14px;
  font-weight: 750;
}

.footer-logo {
  display: block;
  width: min(190px, 58vw);
  height: auto;
  object-fit: contain;
}

.whatsapp-float {
  position: fixed;
  right: 18px;
  bottom: 18px;
  z-index: 35;
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: center;
  gap: 10px;
  border: 1px solid rgba(208, 162, 101, 0.28);
  border-radius: 999px;
  background: #25d366;
  color: #ffffff;
  padding: 0 18px;
  font-size: 14px;
  font-weight: 900;
  box-shadow: 0 18px 44px rgba(38, 3, 53, 0.18);
}

@media (max-width: 980px) {
  .site-header {
    grid-template-columns: auto auto;
    justify-content: space-between;
  }

  .menu-toggle {
    position: absolute;
    top: 14px;
    right: 18px;
    display: inline-grid;
    align-content: center;
    gap: 5px;
    width: 46px;
    height: 46px;
    place-items: center;
    border: 1px solid rgba(58, 22, 71, 0.22);
    border-radius: var(--radius);
    background: var(--purple);
  }

  .menu-toggle span {
    width: 18px;
    height: 2px;
    background: var(--gold-soft);
  }

  .main-nav,
  .header-cta {
    display: none;
  }

  .main-nav.is-open {
    position: absolute;
    top: 74px;
    left: 16px;
    right: 16px;
    display: grid;
    justify-content: stretch;
    gap: 0;
    padding: 10px 18px;
    border: 1px solid var(--line);
    border-radius: var(--radius);
    background: white;
    box-shadow: var(--shadow);
  }

  .hero,
  .intro,
  .section-heading,
  .reel-grid,
  .story-grid,
  .audiences,
  .measure,
  .cta {
    grid-template-columns: 1fr;
  }

  .hero {
    gap: 36px;
  }

  .hero-visual {
    min-height: 500px;
  }

  .hero-photo {
    height: 420px;
    margin-left: 34px;
  }

  .process-line {
    grid-template-columns: 1fr;
  }

  .reel-item,
  .reel-item.tall {
    height: 320px;
  }

  .process-line li {
    min-height: auto;
  }

  .process-line span {
    margin-bottom: 10px;
  }

  .process-line li {
    min-height: 132px;
  }

  .cta-actions {
    justify-content: flex-start;
  }
}

@media (max-width: 640px) {
  .section-shell {
    padding: 62px 18px;
  }

  .site-header {
    padding: 14px 18px;
    padding-right: 78px;
  }

  .brand-logo {
    width: auto;
    height: clamp(38px, 10vw, 44px);
    max-width: calc(100vw - 112px);
  }

  .hero {
    min-height: auto;
    padding-top: 38px;
  }

  .hero h1 {
    font-size: clamp(34px, 10vw, 42px);
    line-height: 1.02;
    overflow-wrap: anywhere;
    word-break: normal;
    hyphens: auto;
  }

  .hero-copy p,
  .intro p,
  .section-heading p,
  .measure-copy p,
  .cta p {
    font-size: 18px;
  }

  .hero-actions,
  .cta-actions {
    display: grid;
  }

  .hero-actions .button,
  .cta-actions .button {
    width: 100%;
  }

  .hero-visual {
    min-height: auto;
    padding-bottom: 220px;
  }

  .hero-photo {
    height: 360px;
    margin-left: 0;
  }

  .score-panel {
    right: auto;
    left: 15px;
    bottom: 0;
    width: calc(100vw - 54px);
    padding: 22px;
  }

  .score-head {
    display: grid;
    grid-template-columns: minmax(0, 1fr) auto;
  }

  .score-head strong {
    display: none;
  }

  .score-row {
    grid-template-columns: 1fr;
    gap: 4px;
  }

  .measure-board {
    grid-template-columns: 1fr;
  }

  .minimum {
    min-height: 220px;
  }

  .minimum strong {
    font-size: 118px;
  }

  .audience-panel {
    grid-template-rows: 220px 1fr;
  }

  .audience-panel > div:last-child {
    padding: 28px;
  }

  .site-footer {
    display: grid;
  }

  .whatsapp-float {
    right: 14px;
    bottom: 14px;
    width: 52px;
    padding: 0;
  }

  .whatsapp-float span {
    position: absolute;
    width: 1px;
    height: 1px;
    overflow: hidden;
    clip: rect(0 0 0 0);
    white-space: nowrap;
  }
}